Product Marketing Expertise

Clear Direction - Real Results

Fractional product marketing support for B2B software companies that are scaling fast.

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Most growing B2B software companies have a focus and alignment problem.

When companies first start their marketing function, they start with demand generation. Campaigns are running. Agencies are working. Content is shipping. But deals are not landing the way leadership expects.

  • Messaging is dictated by multiple executives.

  • Product and Marketing are misaligned on priorities.

  • Sales stops trusting leads.

  • Leadership debates messaging instead of deciding who to go after.

When trust breaks down between Product Management, Marketing, and Sales, growth stalls. No amount of activity fixes that.

Teams this is built for:

I work with growing B2B software companies who are at an inflection point for growth, entering a new category, adding a new product, or shifting their GTM motion.

CMOs
who are accountable for pipeline and growth

CPOs
who need to align their products to market

Founders
who need to set the right foundation to scale

The North Star Product Marketing difference

I focus on what actually moves the business forward.

My strength is diagnosing where teams are stuck, prioritizing the work that matters most, and building clarity across functions. I am known for prioritizing critical work and removing noise.

Clients work with me when they need:

  • Clear positioning and category definition

  • Agreement on ICPs and GTM focus

  • Competitive clarity that Sales trusts

  • Sales enablement tied directly to revenue outcomes

  • Product and Marketing operating from the same plan

What can be included in scope

Every company is unique and requires a custom solution based on its stage of growth. Various teams have different levels of maturity and funding. After an initial assessment, we build a program that is right for you and your company.

  • Craft and articulate clear, compelling product stories that align with company strategy and drive market understanding, adoption, and brand differentiation.

  • Develop and deliver tools, training, and playbooks that equip sales teams to communicate value effectively, shorten sales cycles, and improve win rates.

  • Gather and analyze competitor data to surface actionable insights that inform positioning, pricing, and go-to-market strategies.

  • Conduct structured reviews of deals to identify buying patterns, refine messaging, and uncover opportunities to increase conversion and retention.

  • Plan and execute coordinated launch programs that accelerate adoption, generate pipeline, and strengthen market presence.

  • Design and implement targeted initiatives that unlock new revenue streams, improve lifetime customer value, and close deals faster.

  • Recruit, mentor, and structure product marketing teams to maximize cross-functional impact, improve execution, and scale with business growth.

  • Foster strong alignment between Product, Sales, Marketing, and Customer Success to streamline initiatives, accelerate go-to-market execution, and maximize business impact.

  • Craft GTM strategies that work and align with the way that your sales team sells your products.

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Product marketing foundation for scale

To be successful, Product Marketing need to be hands on and require a regular time commitment with Leadership, Product, Marketing, and Sales. This is delivered in my base package of a 3-6 month retainer to deliver foundational materials and empower your team with the basics.

3- 6 month retainer

90-180 days to assess the business for any product marketing related gaps, create foundational materials, and kick off critical projects. Together, we build the product marketing foundation your team needs to scale.

  • Positioning and category narrative

  • Message maps and brand explainers

  • Initial competitive intelligence and market clarity

  • Sales enablement that supports demand gen and revenue teams

  • Alignment across Product, Marketing, and Sales on priorities and timing

The outcome is clarity. Clear focus. Clear messaging. Clear direction on where to invest next.

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Ongoing support

Month-to-month/quarterly support to keep product marketing moving once the foundation is in place. This engagement is about momentum, consistency, and making sure strategy turns into execution as the business evolves.

  • Iterating on positioning and messaging as the product and market change

  • Launching new features, products, or packages without disruption

  • Keeping sales enablement current and aligned to what’s actually happening in the field

  • Supporting demand gen, RevOps, and Sales with clear narratives and proof points

  • Acting as an embedded product marketing partner across Product, Marketing, and Sales

The outcome is continuity. Consistent messaging. Confident launches. A trusted PMM partner who stays close as priorities shift.

Let’s connect

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