About Me

I'm a product marketing leader built for high-growth environments.

I've operated at every stage of growth, from founding PMM to leading 10+ person teams, across pivotal moments like large funding rounds, PE acquisitions, and full portfolio rebrands.

My background spans: B2B software across Facilities Management, IoT Remote Monitoring, MarTech, HealthTech, and FinTech, with experience launching new products, driving adoption for existing ones, and managing full rebrands.

Where I drive results: My bread and butter is pipeline generation, sales enablement, and company positioning. I've tripled qualified pipeline in under five months ($900K to $2.7M), cut sales onboarding time in half, and built programs that tie product marketing directly to revenue.

What sets me apart: Product marketing can be pulled in a dozen directions. I focus on what will actually move the needle for your stage and goals, building strong foundations that connect to revenue first.

Why NorthStar? Successful product marketing starts with a clear North Star metric that keeps teams aligned with company priorities and executive vision. It also reflects my Minnesota roots, the North Star State, and my belief in using a steady guiding point to navigate growth and change.

Connect with me on LinkedIn

Why North Star?

Growing B2B software companies often reach a point where demand generation is running, GTM teams are busy, and results still are not landing the way leadership expects.

At that stage, the gap is not effort or headcount.
It is clarity, focus, and alignment.

I help growing companies build the product marketing foundation they need to scale. I step in as a senior product marketing leader to align Product, Marketing, and Sales, clarify who to focus on, and ensure GTM efforts are tied to real business outcomes.

This work is designed to reduce friction, restore trust across teams, and help pipeline convert.

How I help

My engagements focus on the decisions and foundations that matter most:

  • Aligning Product, Marketing, and Sales around clear GTM priorities

  • Defining positioning, category narrative, and ICP focus

  • Building competitive clarity and sales enablement Sales actually uses

  • Prioritizing the work that drives pipeline, revenue, and renewals

I tailor every engagement to your stage, goals, and team structure, focusing on creating momentum rather than ongoing dependency.

Contact me

Interested in working together? Fill out some info, and I will be in touch shortly.